Job Listing
Senior Product Manager - Baltimore, Maryland
Are you an innovator? If you're looking for a change, this could be your opportunity to "think outside of the box"!
DAP Inc., is a leading manufacturer of caulks, sealants, adhesives, coatings and other home improvement products and was recently voted one of Baltimore's Best Places to Work.
We are searching for a Senior Product Manager to join our Marketing Team and help grow the DAP brand!
In this integral and visible role, you’ll connect strategy with consumers and contractors
Responsibilities:
- Lead project management of cross-functional teams to deliver new products and packaging launched on time and on budget.
- Optimize and grow existing product lines.
- Define product positioning, messaging, feature specs, unique selling proposition and pricing.
- Monitor and analyze competitive landscape to identify opportunities and ensure product offering is properly positioned.
- Execute the development, design and production of literature, signage and marketing materials in accordance with DAP branding strategies.
- Participate in the development and execution of social media campaigns and PR related activity.
- Participate in presentations to internal and key strategic retail accounts.
- Conduct and analyze market research.
Requirements:
- Possess a Bachelor's degree in marketing, business or communications.
- Minimum of 1 year experience in packaged goods is required.
- 5 years marketing experience.
- Experience developing new consumer products for market including definition of concepts, positioning, features, benefits and pricing.
- Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements.
- Ability to utilize data and analytics to make informed business decisions.
- Profit & Loss management
- Develop and structure consumer communication that resonates with target audience.
- Exceptional creativity
- Ability to juggle, structure and lead complex projects, monitor progress against key milestones and deliver on time and on budget.
- Thrive within a fast-paced environment.
- Demonstrated success managing multiple product launch cycles, from idea generation to product delivery.
- Strong written and verbal communication skills and attention to detail required.
- Proficient in Microsoft Office applications, Excel, Word and PowerPoint.
Responses must include salary requirements or salary history to be considered.
DAP Inc.
Suite 200
2400 Boston Street
Baltimore, MD 21224
Attn: Human Resources
Email: hresources@dap.com - When responding please reference SPMDW
Fax: 410-779-2055
* No telephone calls or employment agencies, please!
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